Advertising Traffic ManagerLHH

The Adecco Group Switzerland

Our client is a recognizable worldwide brand.

Responsibilities :

1.Ad Campaign Coordination & Execution

• Manages the scheduling, placement, and distribution of digital, print, TV, or social media ads.
• Works with media planners, designers, copywriters, and developers to ensure all assets are ready for launch.
• Ensures deadlines are met for ad delivery and trafficking.
• Developing and executing digital media plans aimed to enhance the brand visibility and reaching target audiences effectively.
• Working collaboratively with cross-functional teams, to plan global media campaigns that align with the brand's marketing objectives.
• Strategic and innovative planning with a deep understanding of digital trends, and an ability to ensure that marketing campaigns always benefit from the best media mix
• Develop international media strategies in line with brand objectives and market trends
• Plan, execute and monitor digital media campaigns across digital platforms (social media, display advertising, CTV)

2. Ad Trafficking & Implementation

• Uploads and configures display, video, social, and programmatic ads into ad-serving platforms (e.g., Google Ad Manager, Facebook Business Manager, DV360, The Trade Desk).
• Implements tracking pixels, UTMs, and tags to monitor campaign performance.
• Ensures ad specifications match platform requirements (correct file sizes, formats, durations, etc.).

3. Monitoring & Troubleshooting

• Monitors campaign performance to ensure ads are running properly.
• Identifies and resolves technical issues, such as incorrect ad placements, broken links, or tracking errors.
• Works closely with developers to troubleshoot ad-serving problems.
• Coordinate with internal teams and markets on the visual planning of global digital media campaigns
• Track, monitor and optimise media campaign performance against KPIs, evaluate results, and adjust strategy and budgets accordingly
• Produce bi-weekly, monthly, and quarterly reports and make strategic recommendations accordingly
• Collaborate with the brand international teams to coordinate global and local media campaigns
• Collaborate and coordinate with the marketing teams on the creation of advertising copy and the development of digital assets to ensure consistent and impactful messaging
• Manage relationships with agencies and third-party vendors who support the brand's paid marketing efforts

4. Performance Optimization & Reporting

• Analyzes campaign data and KPIs (e.g., CTR, impressions, conversions, ROAS).
• Provides recommendations to improve ad effectiveness and maximize ROI.
• Creates performance reports
• Conduct market research and audience analysis to inform media planning decisions
• Stay on top of the latest industry trends, emerging media channels and best practices
• Ensures all ads comply with platform policies (Google, Meta, programmatic networks, etc.).

Profile :

• Over 5 years of experience in on digital media planning, particularly for high-end or premium brands.
• Strong expertise in analyzing data and deriving insights from key performance indicators (KPIs) and metrics.
• Skilled in communication and negotiations, with a knack for crafting creative media strategies.
• Well-versed in the use of media planning software and adept at overseeing global paid media budgets.
• Proven ability to manage multiple projects in a dynamic, high-pressure environment.
• Fluency in English is essential, with additional proficiency in French or German being an asset.